About 6 months ago, me and my parter Mike Annable launched undertook a new project. It is without argument that the auto industry is in dire circumstances. Many argue that causes have to do with leaders not doing enough to provide for a green future. Although that may be true, there is a major problem with car dealerships across the country: they are way behind in optimizing their websites to achieve any exposure.
Knowing this, we undertook to create a software solution with certain goals in mind. For one, we wanted to help out smaller dealerships, who may not have the money or know-how of ranking their sites on major search engines. Secondly, we wanted to create a new standard of web site optimization across the car industry. We found a market that was in need of a solution. A market that has been overlooked.
So, I personally took on task of creating a system that could scale as big as our dream. A system that would ensure dealerships exposure on the web, with a management system that would only require little or no training. About 2 weeks ago, I finished the project, and we launched our first website in a target city in Florida. The site lists all the dealers with Used Cars in Lakeland Florida. The site itself provides a really simple experience for the car buyer. They can easily view the dealers in that area, view inventory and specials, and easily get in contact with the various dealerships. We now also have used cars in orlando florida. used cars in California, and used cars in Utah.
Our hope is that we can start partnering with others to bring these websites to other cities across the nation. We are open for discussion with dealerships and individuals who may be interested in pursuing this opportunity with us.
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