No Budget = No Deal

There are definite red flags to look for in businesses when you are talking with possible clients. At modern blue we don’t take all the clients that come to us, but we try to choose ones that we think are going to be smooth and who’s work we can accomplish efficiently. Besides certain red flags like the client wanting to much control of the design, etc… one to watch out for is if they don’t have a budget.

What this tells me right away is a few things. 1. They haven’t really planned ahead, which could cause problems down the road. 2. They see web design as a product rather than a service. 3. They may be shopping for a web design firm based on price, and not quality. 4. Maybe they have never worked with a design firm before and should be trained by some other company. The customers that know what they are doing, come to us like this:

“We have set aside this much money. What can you give us for that?”

Now we are talking. They understand that we can change certain things to match their budget. They are asking for quality rather than a product. These are clients we like to work with. This is one thing we look for when taking on new clients. If I were to ask for an illustrator or seo firm to do work for me, I would think how much I have to set aside for them, and then approach them that way. The list continues of what to look for in a client. It’s kind of like a dating service if you want it to flow smoothly and be beneficial to both of you.

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This entry was posted on Tuesday, October 24th, 2006 at 12:51 pm and is filed under Just Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.